A wrecking ball stamped with COVID-19 did a number on the traditional manufacturing go-to-market model of face-to-face deals and sales relationships. Digital transformation is no longer optional. It’s now a mandatory part of doing business in manufacturing.
Lincoln Electric, manufacturers of welding and cutting equipment on a global scale, is an example of a business going about it the right way. Already ranked in the top 20 Industrial Manufacturers by Digital IQ, the company is in the midst of a multi-year digital transformation journey.
In this jam-packed webinar, you’ll hear from Randy Higgins (Chief Strategy Officer at Shift7 Digital) and Greg Doria (Vice President of Marketing at Lincoln Electric) as they talk about key trends they’re seeing, how companies can evolve, and what that evolution actually looks like along the way.
This webinar was recorded in August 2020